Home Staging: The Key to First Impressions When Selling Your Home
When you have a potential buyer request a viewing of your home, you have passed the first test. Your home meets some or most of their search criteria and the listing looks appealing enough for them to want to see more! One of the most important things you can do now to ensure your home makes a great first impression for buyers, both online and in person, is to stage your home.
Why Stage a Home For Sale?
Home staging has been growing in popularity for many years in the real estate industry. It’s important to understand that staging goes much further than placing furniture in a home that is going on the market for sale. The prime reasons staging has become commonplace is due to consumer demand and the increase of online home shopping.
Most, if not all, buyers first see a home online, so the listing photos matter…a lot. If your home is too cluttered and the photos are not appealing, the buyer may not even take the time to look in person. Sometimes all it takes is the wrong first impression for a potential buyer to dismiss your home entirely. If you don’t wow them at first, chances are you won’t wow them at all!
What is Home Staging?
Staging uses design and conceptualization techniques, and it might not seem like a big deal but staging your home makes a big difference when you’re trying to get the best possible price on the sale. People are more likely to purchase a home when it feels like a home to them. You want them to be able to picture their own things in your home, not view all of your family photographs and knicknacks. Staging helps people imagine themselves living in your space.
Is Home Staging Important to Sell a Home?
Home staging is effective because it emphasizes a property’s strengths and minimizes its weak points. It allows your home to be shown at its maximum potential, presenting a well-cared for home and creating a property that gives a positive first impression. It attracts the attention and admiration of house hunting buyers, and encourages them to consider how your property fits their requirements. According to the Real Estate Staging Association, staged homes spend 73% less time on the market than their un-staged counterparts.
Because homes are one the most valuable assets a seller has, it just makes sense to maximize your profit for a quicker and more seamless sale. Now more than ever, buyers are looking to simplify their lives. Staging and proper preparation are crucial elements of your home’s overall marketing plan. As your trusted real estate agent, I will work with you to determine whether staging is important for your home and to what degree. If it means a smoother sale, it’s worth taking on the task!
Seller’s Market: What It Is & How You Can Capitalize On It!
Have you taken the time to browse through the listings in Saskatoon? If you have, you may have noticed a lack of options available, especially homes ranging in price between $300,000 and $500,000. It’s all thanks to the seller’s market that we are currently experiencing!
Seller’s Market vs Buyer’s Market vs Balanced Market
Understanding the difference between a seller’s market, a buyer’s market, and a balanced market is important no matter if you’re buying a home, selling a home, or trying to do both at the same time.
A seller’s market signals that there is more demand for homes than there is supply. A buyer’s market, on the other hand, happens when there’s ample supply but less demand. In a buyer’s market, not only is there more inventory to choose from, but sellers must compete harder for the attention of buyers. In a seller’s market it’s the buyers that are in competition with each other.
Buying in a balanced market is a much more predictable endeavour. With an equal ratio of buyers and sellers, home prices stabilize and the atmosphere of transactions are more relaxed.
Before the Hunt Begins
A seller’s market favors sellers, since they have leverage over potential buyers. With a pool of eager buyers hoping to purchase their home, some sellers may see competing offers, bidding wars, and contracts favoring the seller. Some buyers may even forgo common requests, like home inspections, to make their offer more appealing! And it’s not uncommon for a house to sell for at or above list price in a seller’s market (here in Saskatoon, the benchmark price for single family homes this November was $323,400, up from $306,500 just 6 months ago and up from $306,500 a year ago!). In this type of market, some properties may be purchased by all-cash buyers, who can typically close faster than a buyer who needs to finance the purchase.
In addition to a seller’s market affecting the sale price favorably for sellers, there are other parts of the process that can be affected. The average time it takes for a home to sell is typically less in this type of market. For instance, in November, homes in Saskatoon averaged just 51 days on the market compared to 65 in 2019 and 74 in 2018, this is close to our 8 year low of 50 in 2014. Homes can also sometimes be in such high demand that they never officially get listed, instead they sell through what is known as the “back pocket”. This means the listing agent may first look to their personal network for a buyer or private deals before publicly listing the property.
How Can a Seller Capitalize on a Seller’s Market?
The best way to capitalize on a seller’s market is to work with an experienced local REALTOR®. We will ensure your home is priced “right” and marketed well. This is key in a sellers market, you want to ensure buyer’s don’t pass by your home if you are pricing too high.
With the “right” price your home could receive multiple offers and possibly even achieve over asking. Then, once there are offers on your home, we will help you understand the differences between those potential multiple offers, ensuring you choose the one that will best suit your needs and get you the most for your home. It’s possible you’ll be tempted to accept the first offer you receive, but if you have just a bit of patience in this market, with the help of your REALTOR® you could possibly see a higher offer!
If you’re thinking of listing in today’s seller’s market in Saskatoon, the best place to start is to determine the value of your home. Contact me for your free custom market evaluation today and let’s get started on getting you more for your property!
7 Ways to Boost Your Home’s Curb Appeal for Sale
Curb appeal is one of the most important selling factors for a home. It’s the very first impression potential buyers ever have, and it can even be the make-or-break factor that decides whether they even step inside the door at all. That’s why, if you’re planning on selling your home, it should be one of the first places you focus your home-staging efforts to ensure a quick and seamless sale!
Give It a Good Clean
Dirt and grime on the exterior of a home very rarely accumulate in just one day, so it’s easy not to notice the subtle build-up over time. To us, it may not necessarily feel unclean because we saw it just yesterday and it looked just the same! But to a potential buyer, that slightly “off” tinge can stick out like a sore thumb.
Take a pressure washer to the outside of the home to blast away dirt, grime, and cobwebs. And if you’ve got a paved driveway, don’t forget to give that a spray, too—you’ll be amazed at just how much of a difference a bit of water can make! Don’t forget about the windows and gutters, as well.
Give It a Fresh Coat of Paint
Whether the colour is looking out-of-place for current style trends or the weather has just taken its toll, a fresh coat of paint can always be a good ideal for boosting your home’s curb appeal for sale! To refresh the existing colour, simple scrape off a small bit of the paint and bring it to your local paint store to have it properly matched. Or, to give the house a completely new appearance, find a nice, neutral shade and complimentary colours for the trim and doors that can give it the facelift it needs! No matter which you decide to do, though, don’t forget to prep the surface to ensure long-lasting performance.
Consider Installing Vinyl Siding
While it may add a bit of work to your plate up-front to install, vinyl siding can not only boost curb appeal, but it may even help to boost your home’s value, too! Very durable and incredibly low-maintenance, potential buyers will love how much time they will save when the only upkeep they’ll need to do is a quick spray with a power washer every so often! Plus, if you’re really set on having colour, you can even buy it in a wide variety of hues that will never need a refresh of paint ever again!
Check the Roof
If you’ve had the roof repaired or replaced in the last couple of years, there’s a good chance you might not have to do much more than a quick cleaning job to clear away dirt and lost artifacts that always seem to make their way up there. However, if it has been a while, you may want to bring in a roofing professional to give the proper maintenance that it might need. Not only can this add to curb appeal, but potential home buyers will also be much happier to hear they won’t have to worry about potential costly repairs in the near future should bad weather hit.
Love on Your Landscape
Especially in summer, nothing sticks out more than an un-mown lawn with leaves, sticks, and debris flung across it. It gives the home the appearance that care hasn’t been taken in maintaining the exterior, and almost immediately the mind anticipates that the interior will be much the same.
To ensure your landscape is in tip-top shape to offer the most curb appeal possible, be sure to regularly mow your lawn when in season, and prune overgrown shrubs and trees. If you have a garden, spend some time weeding and mulching to add a polished look, and maybe pop in a few annuals for some colour. If you don’t have any garden space, you can still add some colour with a few potted plants by the door, too!
Other Small Ways to Boost Your Curb Appeal
Consider replacing house numbers. Old house numbers that are weathered and falling off not only make it harder for potential buyers to find your home, but it can take away from all the hard work you’ve done to spruce up your exterior!
Update old hardware. All potential buyers see when they notice a falling apart mailbox or a loose doorbell is more time and money they would have to spend if they were to buy your house.
Check exterior bulbs. It’s easy to forget about the bulbs we never look at once we’re in the house, but if you ever have an evening viewing, it’s hard for buyer’s to miss!
If you want your home to make the best first impression with potential buyers, a little time spent in boosting your curb appeal can make a world of difference. And it doesn’t have to be a terribly costly affair either! Even by doing just a couple of these property pampering projects, you can really amp up the WOW factor to get possible new homeowners excited to get inside and see what it’s all about!
Costs and Considerations When Buying a Home
Beginning a home search is exciting and many people just jump right in without considering all the elements that make a home truly right for them. It is a complicated and personal process. With an unsuitable choice, you could lose money, waste time and effort relocating, or even put your family’s health in danger.
Choosing a Neighbourhood
Remember that you can renovate a house, but neighbourhoods take years to change and there is no guarantee they will change for the better! On the other hand, if you really love a certain part of town but it’s out of your price range, you may way to consider buying a less-than-perfect home then doing renovations. They can be quite expensive so try to make improvements that will be reflected in the value when you sell. These renovations have been found to have the greatest payback:
• kitchen 70%
• bathroom 68%
• interior paint 65%
• exterior painting 62%
Tips on Choosing a Suitable Neighbourhood
• When you find a locale you like, take a walk around it. See what it’s like from street level.
• Are the people friendly?
• Are there stores and recreation facilities nearby?
• Contact the local school board if you have children. Do local schools provide good education opportunities? If applicable, are there private/religious schools?
Figure Out What You Can Afford
Consider how much you currently need to live on and how much you actually have leftover every month. People have a tendency to create budgets that look nothing like reality – when I should have $400 leftover, for some reason I only have half that.
Consider these basic costs of buying a new home:
• A down payment of several thousand dollars is required
• Monthly mortgage payments can be 1/3 of the average person’s annual net income
• You may want to pay for a home inspection. Make it a thorough inspection of the home. Ask the inspector to check for asbestos, pest infestation and lead.
• Consider moving costs. This can range from a couple hundred to several thousand dollars depending on the distance of your move and the number of belongings.
Financing
The sort of home you can afford depends on several things:
• How much you have saved
• How much you earn
• Past earnings
• Your credit rating
If you are concerned about your credit rating, you can usually get a free copy of your rating report from a local credit bureau. Normally all that is required is a couple of pieces of photo identification. Remember, a few late payments or disputed bills can damage your record. Try to pay everything on time and don’t have more than two credit cards. Having a bad rating makes it difficult to get a mortgage, or you end up paying more for your mortgage as a form of insurance to the lender.
Pre-Qualification
Documents from a bank or other lender that indicate that you have the financing to back up an offer on a house verifies pre-qualification. This is a free service and most lenders are happy to sit down with prospective buyers to figure out how much they can afford. Having an accurate idea of a price range you can manage will save time in the bidding process. If there are several people making offers on your dream home, being pre-qualified can make your offer more attractive, since financing is not a question. However, keep in mind that lending institutions will base their final decision about a mortgage on the ability of the buyer to service the debt as well as the property. Most lenders say the two components go hand in hand – the buyer with the ability to repay a mortgage and the property as security in the event of default on payment.
By considering all these points, you can worry less about the process of buying and get busy finding your ideal home!
Pricing Too High
Starting out with too high of a listing price will add to the stress of selling your home.
Ideally, during the first few weeks, your home should be overflowing with activity. Listing agents will market and promote your home to other agents who are working with homebuyers, increasing your personal sales force.
If you have overpriced, chances are fewer agents will promote your home to their clients. As REALTORS®, it is their job to know the market demand and fair market value of a home. If your home was dramatically priced above market value, you will essentially be wasting your time.
Dropping Your Price Too Late
Your house could take longer to sell if you start with a high list price and then drop it later. By this point, your house has become “old news” and has lost the chance of overflowing activity that you would have received with a realistic price.
Even if you were to sell your home at an above market price to an uninformed buyer, that buyer will likely need a mortgage. Their lender may require an appraisal. If comparable sales and current market conditions do not support your sales price, the house won’t appraise and the deal will then fall apart.
If your home sits on the market a while, it is harder to get a good offer. Overpricing your home in the beginning, then dropping the price may look like you are desperate to sell and potential buyers may make lower offers. You could actually end up settling for a lower price than you would have normally received.
Of course, you want to receive the highest price for your home. If you start out with a list price that is too high, you likely interviewed other agents who didn’t get the listing.
If your listing agent engages in “buying” listings if your home didn’t sell in x number of days on the market, chances are they probably pushed through other agents to tell you what you want to hear. Now you’ve ended up with an agent who was good at selling you, but not good at selling your home and got paid the commission for it.
It’s tempting to choose the agent who tells you exactly what you want to hear. Instead, look for honest advice agents will give. This way you won’t be frustrated about why your house didn’t sell close enough to the price you had listed it for.